The Memo and What It Actually Says
A tech CEO made news this week by circulating an internal memo instructing employees to share the rough, unpolished version of their thinking before AI tools clean it up. He called this the "D+ version" of an idea. The logic is straightforward: if employees submit AI-refined output from the start, managers lose visibility into the underlying reasoning. The memo is being discussed in business circles as a reasonable governance response to widespread AI adoption in knowledge work.
I think the memo gets the diagnosis partially right but misidentifies the structural problem. The CEO is treating a coordination failure as a communication preference. What he is actually observing is an instance of what I would call the awareness-capability gap operating in reverse: employees are algorithmically capable enough to use AI for polishing, but the organization lacks the schema to interpret what that output reveals or conceals about competence.
The Inversion Problem in AI-Mediated Work
Hancock, Naaman, and Levy (2020) defined AI-mediated communication as interactions where an artificial agent shapes or produces the message on behalf of a human sender. What this CEO's memo reveals is not a problem of authenticity in the colloquial sense. It is a problem of signal integrity in organizational evaluation. When AI polishes a D+ idea into a B+ document, the organization's standard evaluation mechanisms return a false positive. The idea gets assessed as more structurally sound than it is, and the employee receives feedback calibrated to the wrong artifact.
This is distinct from ghostwriting or editing, which organizations have always tolerated. The difference is speed and accessibility. AI polishing is now fast enough and cheap enough to become a default behavior rather than an exceptional one. When a behavior becomes default, it shifts from a choice the organization can observe to a background condition it cannot. The CEO is trying to restore observability by mandate. That approach treats the symptom.
What Schema Theory Predicts Here
Gentner's (1983) structure-mapping theory distinguishes between surface similarity and relational similarity. A well-written memo and a well-reasoned memo share surface features when AI is involved. What gets lost is the relational structure: the logical dependencies between claims, the acknowledgment of constraints, the traceable path from problem to solution. Evaluators using surface-level schemas will consistently overrate AI-polished work because their evaluation criteria were built in an era when surface quality was a reliable proxy for relational quality.
The CEO's solution, requiring the D+ version, is essentially asking evaluators to look past surface features and assess relational structure directly. That is a reasonable goal. But it will not work reliably without training evaluators to recognize what relational structure looks like in rough form. Hatano and Inagaki (1986) distinguished between routine expertise, which applies known procedures to familiar cases, and adaptive expertise, which modifies understanding in response to novel conditions. Managers trained to evaluate polished documents have routine expertise in document evaluation. The AI-mediated context is a novel condition. Requiring rough drafts does not automatically produce adaptive evaluators.
The Organizational Coordination Problem Underneath the Memo
What this situation illustrates is a coordination failure at the level of evaluation schema, not individual behavior. Kellogg, Valentine, and Christin (2020) documented how algorithmic systems restructure work in ways that are often invisible to the workers inside them. The same dynamic applies here, but the algorithm is a writing assistant rather than a task-assignment system. The organizational hierarchy does not yet have the structural schema to coordinate around AI-mediated output because it was designed to coordinate around human-mediated output.
The memo is an attempt to solve a schema problem through behavioral mandate. It asks employees to reveal their thinking process, but the organization has not yet established what counts as adequate thinking in an environment where AI assistance is ambient. This is the coordination gap: the rules for what constitutes acceptable work product were written before the tools changed, and the memo is a patch, not a redesign.
What Actually Needs to Change
The more durable intervention is not requiring rough drafts. It is rebuilding evaluation criteria around reasoning transparency rather than output quality. This means asking not just whether a proposal is coherent but whether the employee can explain the structural dependencies within it, identify the constraints they considered, and describe what would change their conclusion. Those questions cannot be answered by AI on behalf of an employee who did not do the reasoning. They require the kind of structural schema that Gagrain, Naab, and Grub (2024) associate with genuine algorithmic literacy: understanding how a system shapes output, not just using the system to produce output.
The D+ memo is a signal that organizations are beginning to feel the coordination costs of ambient AI. The response it points toward, surface-level authenticity requirements, is not the same as the response actually needed, which is a rebuilt organizational schema for what competence looks like when AI is a default tool rather than an exceptional one. Those are different problems, and conflating them will produce organizations that collect rough drafts without knowing what to do with them.
Roger Hunt